SUNOCO NAMED TITLE SPONSOR OF
Performance Media has reached an agreement to make Sunoco the presenting
sponsor of SpeedwayEXPO, its motorsports exposition. On February
29-March 2 the Eastern States Exposition, in West Springfield, MA, the
'Home of the Big E', will become the home of the largest racing show in
the Northeast. SpeedwayEXPO will take over the 130,000-square-foot
Mallary Complex with exhibits from local and regional race tracks and
sanctioning bodies, vendors of performance parts and accessories,
retailers of collectibles and memorabilia and much more.
The sponsorship was a perfect fit for both national
companies, who have strong ties to the Northeast and share an interest
in the strength and longevity of professional and grassroots
motorsports. Performance Media also publishes Speedway Illustrated
"We are absolutely thrilled that Sunoco has signed on as the
title sponsor", said the magazine's founder, Dick Berggren. "Through
their New England Racing Fuels and its Sunoco products, Mike Joy
and John Holland have supported local level auto racing in the Northeast
on many levels. Whenever they've seen an opportunity to grow the sport,
they have been on board so we're delighted that they are now a big part
of Speedway EXPO."
Sunoco executive Mike Joy and New England Race Fuels COO John
Holland, both strong advocates of short-track racing, are working with
the SpeedwayEXPO team to create a number of exciting opportunities for
the 2008 show.
"We're really excited to bring Sunoco on board with
SpeedwayEXPO," said Joy. "New England racers and fans deserve a great
pre-season racing show, and the key to its success is getting the word
The show will allow Sunoco and its regional retailers to work
directly with SpeedwayEXPO to bring greater visibility and a renewed
sense of excitement to racing in the Northeast.
"Sunoco retailers throughout the region will soon have show
information, and our goal is to help bring back the huge crowds that
used to come to the Big E in past years."
In the weeks leading up to EXPO, discount show coupons will
be available at participating Sunoco retailers. At the show,
approximately $900 in gasoline gift cards will be given away to
attendees and racers will be eligible to win 55-gallon drums of Sunoco
SpeedwayEXPO is where short-track adrenaline meets the thrill
of big-league racing. A broad mixture of cars from tracks around the
Northeast will combine asphalt and dirt stock-car racing with drag
racing, motocross and other motorsports. The trade portion of the event,
with vendors of performance parts and accessories, is always one of the
main attractions for enthusiasts and racers.
The entertainment will also include collectibles and
memorabilia vendors along with a host of interactive displays,
educational seminars, autograph sessions and special events for the
whole family. SpeedwayEXPO is guaranteed to chase away those winter
blues and off-season doldrums.
To learn more about SpeedwayEXPO log on to speedwayexpo.com
or call 978-465-9099.
The Sunoco® Brand has stood for quality products and services
for more than 120 years. Sunoco's retail marketing business is comprised
of approximately 4,700 gasoline outlets in 24 states. With more than 5
billion gallons of gasoline and $700 million of merchandise in sales per
year, Sunoco is a major seller of gasoline and convenience store items.
Sunoco's retail outlets are primarily along the East Coast of the United
States, especially the I-95 corridor. Sunoco 'Plus'® convenience stores
are found from Massachusetts to Florida and west into upstate New York
As the largest manufacturer and refiner of racing gasoline's
in the world, Sunoco has a 40-year record of winning performances. With
an expanded product line, Sunoco now offers drivers more choices than
ever. Sunoco blends every one of its race fuels in-house and then
analyzes and tests each batch under strict laboratory conditions. This
ensures a reliable, high-quality racing gasoline every time.