1/5/2009
RIVERSIDE PARK
SPEEDWAY REUNION TO BE
PRESENTED BY BUDWEISER
Track and sponsor together
again after 10 years |
SpeedwayEXPO and Williams Distributing, of Chicopee, MA, have announced that
Budweiser will be the presenting sponsor of the Riverside Park Speedway
Reunion, which will take place at XPO. Those who attend the Reunion's
opening, on Friday night, February 27, will have a chance to go home with
great gifts from Budweiser, including racing jackets, shirts and other
racing-related prizes. The grand prize will be a Budweiser Mini Chopper
worth more than $1,000, which will be won that night by a lucky individual
at the Reunion.
Budweiser has long been associated with racing. The brand's
sponsorship of Daytona's Bud Shootout begins each year's stock car racing
season and the Budweiser brand has long been part of some of racing's more
colorful teams. Bud currently sponsors Kasey Kahne, who races out of the
Gillette-Evernham stable in NASCAR's Sprint Cup series. Budweiser has been
around New England racing for a long time, too. Ten years ago Williams
Distributing, which sells Budweiser in the region, was honored as "sponsor
of the year" at Riverside Park Speedway. Sadly, 1999 turned out to be the
final year for both the amusement park and its popular racetrack.
In 2009 SpeedwayEXPO is honoring Riverside Speedway with this
Reunion, and Budweiser is pleased to once again be associated with the
memorable track. Anthony Frasco, Director of Sales & Marketing at Williams,
said, "It will be a thrill for us to be associated with this greatly
anticipated reunion. The Great American Lager will have the opportunity to
be reunited with thousands of fans and drivers at the 2009 SpeedwayEXPO."
The Reunion will run all three days of the show--February 27 and 28, March
1. Admission to the Reunion is free with paid admission XPO. Tickets for
SpeedwayEXPO can purchased in advance to save nearly one-third of the price
at the gate. These money-saving tickets are available at 978-465-9099 x 103
(ask for Barbara) or online at
Speedwayexpo.com.
Produced by Speedway Illustrated Magazine and sponsored by Sunoco,
SpeedwayEXPO will be at the Big E, in West Springfield, MA, Feb. 27 - March
1, 2009. It is the largest event for drivers, teams, tracks, and racing
vendors in the Northeast. SpeedwayEXPO will launch the 2009 racing season
with more than 200 new race cars and old favorites, and hundreds of exhibits
for drivers, crews, and fans from a dozen states and Canada. Thousands of
enthusiasts pack more than 130,000 square feet of exhibit space to take part
in seminars and demonstrations; see retailers of racing gear and
memorabilia; and meet today's and yesterday's racing celebrities.
For the latest information on SpeedwayEXPO presented by Sunoco and
to sign up to receive the free SpeedwayEXPO '09 E-newsletter, visit
Speedwayexpo.com.
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Source: Ted Hugger
/ SpeedwayEXPO
Posted: January
5, 2009 |
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