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   The Chrome Horn - NASCAR Whelen Modified Tour
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1/15/2010

TOWN FAIR TIRE RENEWS EVENT TITLE SPONSORSHIP OF
STAFFORD SPEEDWAY’S AUGUST WHELEN MODIFIED TOUR EVENT

   Stafford Motor Speedway has announced that it will once again partner with the best in tires and wheels to bring racing fans the 20th Annual Town Fair Tire 150 on August 6th. The 20th Annual Town Fair Tire 150 will feature the stars and cars of the NASCAR Whelen Modified Tour as well as Stafford Speedway’s five NASCAR Whelen All-American Series racing divisions. Last year’s Town Fair Tire 150 saw Stafford’s all-time winningest driver Ted Christopher lead the first 103 laps before Ryan Preece took over the lead and pulled away from Christopher in the late laps to take his first Stafford victory.

   “Since we’ve been associated with Stafford Speedway, they do a heck of a job promoting our events and taking care of us as a sponsor,” said Jim Uliano, V.P. of Marketing for Town Fair Tire. “We have been overwhelmed by the level that Stafford goes to in promoting our events. They certainly go above and beyond in promoting our events and getting our name out to the public. We look forward to being part of another exciting Whelen Modified Tour event at Stafford Motor Speedway.”

   Town Fair Tire’s association with Stafford Motor Speedway began during the 1999 season as an advertiser in the track’s PitStopper Magazine and over the past 11 years has grown to its current status of Whelen Modified Tour presenting sponsor. Town Fair Tire first increased their advertising presence at Stafford by becoming a Billboard Sponsor and eventually they began setting up displays on the midway to showcase their lines of tires and specialty rims. The midway displays led to Town Fair Tire becoming an Event Title Sponsor for the first time in 2007 as they sponsored Town Fair Tire Summer Heat and offered contingency bonuses to the SK Modified® and Late Model feature event winners. Town Fair Tire shifted their title sponsorship to Stafford’s Summer Blast-Off Fireworks program at Stafford for the 2008 season and again offered contingency bonuses to the SK Modified® and Late Model feature winners. Last season saw Town Fair Tire take their title sponsorship to a top-flight level with their Whelen Modified Tour involvement, and Town Fair Tire can still be found in the pages of the Stafford PitStopper Magazine.

   “We’re happy to have a company like Town Fair Tire once again associated with one of our premier events,” said Stafford COO/GM Mark Arute. “The name Town Fair Tire is very well known throughout New England and it’s a great fit to have a tire company linked up with one of our biggest events on the 2010 calendar. Town Fair Tire has been a great partner of Stafford Speedway for the past 11 seasons and it is thanks to those types of longstanding relationships with sponsors that we are able to continue to bring fans the very best in modified racing year after year. We hope to be able to continue the relationship between Town Fair Tire and Stafford Motor Speedway for another 11 years and beyond.”

   Town Fair Tire has over 78 stores spread across New England with locations in Connecticut, Massachusetts, Rhode Island, New Hampshire, and Maine, meaning there's bound to be a Town Fair Tire near you. Town Fair Tire has over 300,000 tires in stock from famous makers like BF Goodrich, Bridgestone, Dunlop, Firestone, Goodyear, Kelly, Kumho, Mastercraft, Michelin, Nankang, Toyo, Uniroyal, Yokohama, and more. Town Fair Tire offers a lowest price guarantee on their tires as well as a 30-day test drive on new tires, lifetime free tire maintenance, lifetime road hazard coverage on selected tires, free wheel alignment with any tire purchase, after sale price protection, free nationwide warranty, and much more. With such a vast array of services for customers, its no doubt that nobody does it better than Town Fair Tire. Name brands at discount prices, you’ll be sure to find them at Town Fair Tire. For more information about Town Fair Tire and the services they have to offer, please visit www.townfairtire.com.

For more information about the 20th Annual Town Fair Tire, or to order tickets, please contact the Stafford Motor Speedway track office at 860-684-2783 or visit us on the web at www.staffordspeedway.com.

Source: Scott Running / Stafford Motor Speedway
Posted: January 15, 2010

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