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   The Chrome Horn - NASCAR Whelen Modified Tour




Town Fair Tire, the largest tire and wheel retailer in New England, has signed a naming-rights agreement for the September 16-17 NASCAR Whelen Modified Tour event at Lime Rock Park.

A Lime Rock sponsor since 2000, this is Town Fair Tire’s first event sponsorship at the famous track in Connecticut’s Northwest Corner.

The naming-rights deal is in addition to Town Fair Tire and Toyo Tire continuing its presence at Lime Rock Park as Official Retail Tire Partner.

Jim Uliano, vice president of marketing for Town Fair Tire, headquartered in East Haven, Conn., said, “We’ve been very pleased with the marketing visibility Lime Rock Park provides Town Fair Tire. Its fans are loyal and savvy, and we’ve taken advantage of lots of synergies. When we were offered the opportunity to become the presenting sponsor of the NASCAR weekend, we jumped on it.”

Lime Rock President Skip Barber says, “Town Fair Tire is exactly the kind of sponsor you want at a fan-friendly motorsports venue such as Lime Rock. They are always pro-active and involved, and the fans count on Town Fair Tire’s display as the ‘anchor of the Midway.’”

The deal includes signage, website and billboard presence, as well as the Town Fair Tire Midway Booth hosting the NASCAR Whelen Modified Tour driver autograph sessions.

Town Fair Tire has more than 80 stores throughout Connecticut, Massachusetts, New Hampshire, Rhode Island and Maine, and has been in business since 1966. Website is www.townfairtire.com.

  Source: Rick Roso / Lime Rock Park
Posted: February 8, 2011

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