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PSA Designed to Empower Race Fans With Education on Early Cancer Detection

Rob Fuller Motorsports and 15-40 Connection have come together to produce a Public Service Announcement (PSA) to educate race fans on the importance of paying attention to their health and empowering people to take action that leads to the lifesaving advantage of early cancer detection.

The PSA emphasizes the parallels between racing and health issues. Knowing how a race car should normally drive is key to a driver and team’s success at the track, and any issues – no matter how small – need to be checked out. Rob Fuller Motorsports and 15-40 Connection want race fans to realize the same goes for one’s health. To view the PSA, visit http://www.15-40.org/rfm.

"This PSA is something that I really believe the racing world will understand,” said Rob Fuller, team owner. “The messaging 15-40 Connection is using in associating the importance of addressing an issue with an ill-handling racecar, or a racecar with a vibration, to a personal health change within your body makes perfect sense for race fans. It has been an amazing relationship to date with the organization, and I really believe that we are starting to make people realize the importance of recognizing a cancer symptom."

Just as a driver needs to know how a race car performs at its best, race fans need to know how they feel when they feel great.. When your car is not running at its best, race teams take the time to diagnosis the problem and fix it. If you are not feeling your best the same logic applies. If a subtle change in your health persists for 2 weeks, it’s time to work with a doctor to figure out why so you can be treated and get back to feeling your best. This action also provides the lifesaving advantage of early cancer detection. Cancer often first reveals itself first as a subtle and persistent change in your health. This education could save a fan’s life.

”Working with Rob and the team has been an amazing partnership,” said Tricia Laursen, Executive Director, 15-40 Connection. “Their help in bringing 15-40 Connection’s new cancer conversation to race fans has been so important. Asking race fans, ‘would you recognize a cancer symptom?’ and introducing the three steps to early cancer detection is a vital part of what we do and we’re grateful to have Rob and his team on board to spread this message to help save lives through early detection.”

As 15-40 Connection points out 15 to 40 year olds are diagnosed with cancer much more frequently than young children, but survival rates for this age group have barely increased since 1975. To learn more about 15-40 Connection and how you can recognize the early warning signs of cancer, visit http://www.15-40.org.

Rob Fuller Motorsports’ 15-40 Connection Modified can next be seen in the final race of the 2015 NASCAR Whelen Modified Tour (NWMT) series at Thompson Speedway on October 18. Fans unable to see the action live at the track can catch the race when it airs on NBCSN on October 22 at 8 p.m. EST.
Source: Kayla Darrow / Rob Fuller Motorsports
: October 15, 2015

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